Since moving to Kennedy Town in 2016, Pier has frequently visited the nearby Western District Public Cargo Working Area in Hong Kong. Originally a hub for shipping and trading, this area has transformed into one of Hong Kong's premier public spaces. Affectionately known as the Instagrampier, it served as a vibrant locale for fishing, exercising, dog walking, relaxation, sunset watching, and photography—both scenic and selfies. However, in 2020, the government fenced off the area, closing it to local residents

Like many Hong Kong residents living in compact spaces, Pier visited the Pier daily to claim his place in the open air, camera in hand. During these visits, he observed a fascinating cycle of repetition: new faces appear while familiar ones return, yet many photos shared on Instagram feature the same poses in the same spots, echoing the actions of those before them. This cycle of creation and re-creation, driven by Instagram, leads to a constant repetition of poses and scenarios performed by an endless array of interchangeable actors.

IG: @insta_pier

Pierfrancesco Celada completed a PhD in Biomechanics but later shifted his focus to photography. He now works on a series of long-term projects that document life in modern cities.

He won the Photo Folio Review, Les Rencontres d’Arles (2021), Guernsey Photography Festival International Competition (2020), PHmuseum Photography Grant (runner-up, 2020), Happiness Onthemove Award (2017), EPEA'03 (2015), the Photolux Leica Award (2014) and the Ideastap and Magnum Photos Photographic Award (2010).

His work has been published and exhibited internationally, including Tai Kwun, Fotografia Europea, Cortona ONTHEMOVE, Nobel Peace Center, Gulbenkian Foundation, Wyng Foundation and Deichtorhallen

早於 2016 年，Pierfrancesco Celada (Pier) 搬入西環時，已經常進出西區公眾貨物裝卸區。這個曾經主要用作船運和貿易的碼頭，一度獲民間團體選為「由市民開創的空間大獎」，更以 「IG 碼頭」之名廣為人知，成為大眾「打卡」的勝地；亦是街坊釣魚、晨運、溜狗、放空和觀賞日落的好地方。

「IG 碼頭」從一個海洋和陸地之間的中轉站，逐步演變成自我投射的修羅場，我們將真實的自己，上傳到虛擬世界，過渡成一個又一個我們憧憬的形象。

為此趣味使然的 Pier，決定擴展他的攝影計劃，並在 Instagram 上開設他自己的「IG 碼頭」帳戶。透過拍攝別人在拍攝，和收集別人分享的影像，Pier 察覺自己正身處一個現實和虛擬的無休止漩渦裏。直至 2021 年 3 月 1 日，海事處以疫情為由禁止公眾進入之後，Pier 才得以脫離這個循環，重新審視他拍過近三萬張的照片並出版成攝影集。

關於藝術家

Pierfrancesco Celada 完成生物機械學博士學位後，開展了一系列長期攝影計劃，記錄現代城市生活百態。他曾獲「Guernsey Photography Festival International Competition 2020」、「PHMuseum Photography Grant 2020 二等奬」、「Happiness Onthemove Award 2017」、「Photolux Leica Award 2014」及「IdeasTap and Magnum Photos Photographic Award 2011」等攝影獎項。作品曾於不同城市展出，包括倫敦、巴黎、奧斯陸、漢堡、東京及香港。首本攝影集《Instagrampier》將於 2021 年 6 月推出。Pierfrancesco Celada 自 2014 年始旅居香港。